12/27/2012

Aviva rolls out new global brand strategy

Aviva is rolling out a new global marketing plan, which will see its humorous UK advertising starring comic Paul Whitehouse toned down in an effort to create a "differentiated" positioning.

12/19/2012

AIMA reponds to final AIFMD implementation text

The publication of the final text marks the conclusion of the current EU-wide legislative process and will shift the focus to a national level, with EU member states required to transpose the Directive into their national laws.